First, it’s important to understand the different elements involved in successful copywriting. There’s the concept creation which revolves around developing a unique hook to grab attention. This is usually expressed in the form of a tagline or slogan. Then there’s the actual copywriter craft, which is the art of writing compelling, actionable, and persuasive copy. A good copywriter has the ability to evoke emotion within the customer and convince them to take the desired action. 

Understanding the Art of Copywriting

Before diving into the profession, it’s vital to understand what copywriting entails. Copywriters are skilled wordsmiths who can craft messages in a way that resonates with the target audience and prompts action. The content produced by copywriters is used in advertisements, websites, emails, brochures, social media posts, and more. As a copywriter, you need to be creative, versatile, and able to write convincingly about various subjects. You must also understand what makes people react to messages and be able to tailor your writing to the desired audience and goal. To become a successful copywriter, you must have strong writing skills, knowledge of grammar and composition, and be proficient in research. It’s also important to be able to collaborate with other professionals, such as designers or marketers, to create the best possible content. Finally, it’s essential to stay up to date with the latest trends in copywriting so you can create the most effective content possible.

Essential Skills for Aspiring Copywriters

1. Writing Skills:

An impeccable command over language is a prerequisite. As a copywriter, you should be able to write clearly, persuasively, and engagingly.

2. Research Skills:

You will often have to write about topics you are not familiar with, so the ability to conduct thorough research is crucial.

3. Understanding of Marketing Principles:

A good copywriter needs to know the basic principles of marketing and consumer behavior to create content that aligns with marketing objectives.

4. Time Management:

Deadlines are a common feature in the copywriting world. Being able to manage your time efficiently is key.

5. Creativity and Innovation:

This profession requires constant innovation. Your ability to think outside the box will distinguish you from the rest.

Building a Copywriting Portfolio

One of the first steps in launching your career is building a portfolio that showcases your skills. Even if you don’t have professional experience, you can create sample copy on fictional products or services. Focus on diversifying your portfolio with different types of content such as blogs, advertisements, and social media posts. Be sure to proofread and edit your work meticulously.

Seeking Educational and Professional Development Opportunities

While a formal education in marketing or communications can be beneficial, it is not a strict requirement. Many successful copywriters come from diverse educational backgrounds. However, taking courses in copywriting, marketing, or creative writing can sharpen your skills. Certifications from reputable organizations can also add value to your resume.

Professional development is an ongoing process. Joining copywriting and marketing associations, attending webinars, and participating in workshops can enhance your network and keep you updated on industry trends.

Finding Your First Copywriting Gig

With your skills honed and a portfolio in hand, it’s time to start looking for work. Here are a few strategies for landing your first copywriting gig:

• Freelancing: Many copywriters start as freelancers. Websites like Upwork, Fiverr, and Freelancer are platforms where you can find freelance copywriting jobs.
• Networking: Building relationships with professionals in the field can open doors. Attend industry events, and be active on professional social networks like LinkedIn.
• Applying for Internships and Entry-level Positions: Look for internships and entry-level positions at advertising agencies or in-house marketing departments.
• Pitching to Local Businesses: Reach out to local businesses and offer your copywriting services. This can sometimes lead to long-term collaborations.

Remember, the initial stages of your career might be challenging. Persistence, dedication, and a continual willingness to learn are vital.

In conclusion, copywriting is a profession with immense potential. With the right skills, a solid portfolio, and determination, you can build a successful career in this fascinating and creative field.

The post Copywriting and Starting in the Profession: A Comprehensive Guide appeared first on Pro-Copy Hackers.

Cyber-attacks and cheating in universities – how hackers are impacting the dissertation process for students.

In recent years, there has been an increase in the number of cyber-attacks on universities. These attacks have often resulted in the theft of sensitive data, including student information and research. This has led to concerns about the safety of university systems and the impact of these attacks on students.

In particular, there have been a number of incidents where hackers have accessed university systems in order to obtain dissertation material. This has resulted in students having their work plagiarised or their grades altered. This has had a significant impact on the dissertation process, as students have had to redo their work or start from scratch.

There are a number of measures that universities can take to protect their systems from these attacks. However, it is also important for students to be aware of the risks and to take steps to protect their own work.

Cyber-attacks on universities are a serious problem that can have a significant impact on students. It is important for students to be aware of the risks and to take steps to protect their own work.

The psychological impact of cyber-attacks on students – how hackers are affecting the mental health of those working on their dissertations.

The psychological impact of cyber-attacks is a very real and serious issue. Students who are working on their dissertations are especially vulnerable to the negative effects of these attacks. Hackers target students because they know that they are under a lot of stress and are often working on sensitive projects. This can lead to a feeling of being constantly under attack, which can have a serious impact on a person’s mental health.

The financial impact of cyber-attacks on students – how hackers are costing students money in terms of lost data and increased costs for security measures.

Cyber-attacks can have a serious financial impact on students, both in terms of lost data and increased costs for security measures.

Hackers can target students in a number of ways, such as stealing their personal information, financial data, or academic work. This can lead to a loss of money for the student, as well as the potential for identity theft.

In addition, cyber-attacks can also lead to increased costs for security measures. For example, schools may need to invest in more secure systems and hire additional staff to monitor and protect against these threats. This can put a financial burden on students and their families.

Cyber-attacks can have a serious impact on students’ lives and their finances. It is important for students to be aware of the risks and take steps to protect themselves.

The legal implications of cyber-attacks on students – what the consequences are for students who fall victim to hackers.

There are a number of legal implications that can arise from cyber-attacks on students. If student data is breached in an attack, the university could be held liable for negligence. Additionally, students could be sued for defamation if they share false information about another student online. If a student is hacked and their personal information is used to commit identity theft, they could also face legal repercussions.

Cyber-attacks can have serious consequences for students. It is important for students to be aware of the legal implications of these attacks and to take steps to protect themselves from becoming a victim.

The ethical implications of cyber-attacks on students – how hackers are compromising the integrity of the dissertation process.

There is no doubt that cyber-attacks are becoming more and more sophisticated and widespread. And, as we’ve seen in recent news headlines, students are increasingly becoming targets. In fact, hackers are now targeting students in a very specific way: by compromising the integrity of the dissertation process.

This is a serious problem for several reasons. First and foremost, it undermines the academic process itself. When students’ dissertations are hacked and altered, it erodes the trust that is essential to the scholarly enterprise. Second, it puts students at a serious disadvantage. If their dissertations are compromised, they may not be able to complete their degree requirements or get the jobs they want. Finally, it raises ethical concerns.

There are a few things that students can do to protect themselves from becoming victims of dissertation hacking. First, they should be very careful about who they share their work with. Second, they should use strong passwords and security measures to protect their work. And third, they should be aware of the signs that their work has been hacked.

If you are a student, or if you know a student who is working on a dissertation, it is important to be aware of the risks of dissertation hacking. By taking some simple precautions, you can help to protect yourself and the academic process.

The post Investigating the Impact of Hackers on the Student Dissertation Process appeared first on Pro-Copy Hackers.

Looking for work as a freelancer can be scary at times. It can be easy to make mistakes, and although these mostly won’t lead to you not having any clients for long, it may take some time to fix those mistakes. After all, no one likes making those mistakes, and everyone wants a fast track to the place they want to be in the most efficient ways possible. 

This article highlights 7 mistakes to avoid when looking for a new copywriting client, so you’ll have all the tools you need to succeed and be in demand as a writer.

Work-hunting in the Wrong Places

You’re probably familiar with Craigslist and Indeed. These sites are great for finding freelance projects but aren’t the best places to look for full-time gigs. 

The problem is that too many people compete for the same jobs. You will never get noticed if you only post on these sites. And even if someone does contact you from one of these sites, it’s not likely that they will hire you as a permanent employee or pay well enough for your time and effort. 

Instead, focus on finding clients through networking events, professional organizations, social media groups, and local meetups. These are much more effective ways to find work because there aren’t as many people competing for each job/client.

Not Using Social Media

If you’re trying to get into business as a freelance copywriter, you should use social media. Not necessarily  Facebook or Twitter. Those may be useful for connecting with other writers and learning about new trends in your field (and making friends), but they won’t help you find clients.

The real gems are LinkedIn (specifically for professionals) and Google+. The key here is to use these networks for more than just posting links to articles about copywriting or sharing memes about cats who write better than you (although both can be fun). 

If you want to build a network of potential clients, connect with other people who could benefit from your services — whether they’re businesses looking for help with their branding or individuals who need help writing their personal statements or blog posts. Don’t worry if some of them don’t seem like natural fits at first glance; just keep connecting.

Forgetting It’s About Them, Not You

As a copywriter, it can be easy to get caught up in your world of words and forget that you’re writing for other people. And when you do that, your copywriting suffers.

So how do you avoid this mistake? Focus on them — as in the person who will actually use your product or service.

This may seem obvious, but it is evident all the time with new copywriters. They go through their process without taking into account what their clients need and want from their copywriting services.

Not Making Your Pitch Easy To Read and Understand

When trying to get new clients, you have to describe your services in a way that makes it obvious what you do and why they should hire you. You need to clearly communicate who you are and why they should hire you while also ensuring they know what they’re paying for and what they’ll get from working with you.

Unfortunately, many copywriters fail this task because their pitches are technical or complicated for potential clients to understand. The best way to avoid this is by using simple language whenever possible and keeping things clear and concise rather than overly elaborate. That way, even if someone isn’t familiar with the industry jargon or terminology, they’ll still understand what you do and why it matters for their business.

Only Focusing on the Short-Term

The most important step in finding new clients is building relationships with potential customers. This can be difficult if you only focus on short-term gains.

For example, if you’re just looking for a quick paycheck from someone who needs an urgent job done, that person probably won’t be interested in working with you again (or referring others).

Instead, spend time getting to know prospective clients and building long-term relationships before pitching them on projects or quoting prices. This will allow you to build trust over time and increase the chances of securing repeat business from these individuals or their colleagues/friends/family members.

Not Knowing What To Charge

Another mistake you can make when looking for a new client is not knowing what to charge. This is an easy mistake to make, but it’s also easy to avoid.

You have to ensure that your rates are competitive with the market. If you charge too little, clients will think your work is inferior. You won’t get hired if your rates are too high!

One of the best ways to figure out what other copywriters are charging for similar services is by asking them directly. You can also research their websites and social media accounts for information about their rates and services.

Not Having an Online Portfolio

Copywriters, just like other freelance professionals, need to have an online portfolio.

If you’re not familiar with the concept of an online portfolio, it’s basically a website that showcases your writing skills and experience. Sites like WordPress are great places to start.

The problem is that many copywriters don’t take advantage of this opportunity to show off their work. They either don’t have a site or simply post their pieces on their blog or social media accounts. If a potential client wants to see more samples of your work, they’ll have to go through several clicks and screens before they can find them.

Instead of wasting time going through this cumbersome process, simply show off your best pieces in one place — your online portfolio!

Success in Your Copywriting Journey!

Hopefully, the points raised will help you avoid these same “don’ts” and mistakes when working with new clients wherever possible. Go out there and make yourself—and your business—shine!

The post Avoid these 7 Mistakes When Looking for a New Client as a Copywriter appeared first on Pro-Copy Hackers.

If you are looking for a copywriting service, it is important to understand the pricing structure that the service will offer.

Copywriting is an art, and there are many copywriters who claim to be the best in their field. It is a big business, with many copywriters working in this field.

To get into this business you need to be able to write well and have a good understanding of the industry.

A copywriter is a person who writes copy for the purpose of advertising, selling, or promoting a product or service. They write copy for online ads, brochures, websites, manuals and other marketing materials.

Copywriting is a very important skill and it’s not just a matter of technical skills. Copywriters need to use their creativity, imagination and critical thinking skills in order to create the right content for their clients.

There are many copywriting tools available. But the most important ones are:

1. Content writing tool – this is a software that helps you to write content by using pre-defined templates and creating content automatically. It has an interface similar to a word processor and allows you to create content on the fly.

2. Content generator – this is an automated tool that generates content for your clients based on pre-defined templates and requires no human involvement in its creation process.

3. Automated writing assistant – this is a computer program that generates content for your clients based on pre-defined templates, it also requires no human involvement in its creation process

4. Content writer – this is a software that helps you to create text files or web pages for your clients based on predefined templates and allows you to generate text files or web pages from scratch with minimal effort, once installed it will automatically monitor your workflow to help you stay focused and productive at all times, it also provides chat

A copywriter’s job is to produce content that will be of use to the reader. It is not enough for the writer to simply think about what needs to be written, but it should also be about how it needs to be written, what tools need to be used and how they need to work.

A copywriter’s job is to create content that will be useful to the target audience. But, there are many tools available in the market today which can help with this task.

Copywriting is a difficult field to master. Many copywriters have taken the time to learn all of the skills, but they often lack the skills to be productive in their jobs.

Copywriters need to be able to write in all styles, formats, fields and languages.

1. Content writing tool: This is a tool that allows you to create content ideas in different formats, including PDF, HTML, Word and others. You can also use this tool to generate content by using pre-written content templates and your own custom content ideas.

2. Content management system: This is a tool that allows you to manage all kinds of different types of content (such as articles, blog posts, whitepapers etc.) and make sure that you are using the right keywords for each piece of content.

3. Content generation tool: This is a tool that lets you create custom or pre-written content for your clients by using the templates provided by the system or by generating them from scratch when needed.

4. Email marketing automation system: This is a tool that lets you automate email marketing campaigns with automated emails sent out on specific dates and times in order to generate sales leads for your clients or prospects who are interested.

Copywriting is a skill that every copywriter should have. It’s not just about writing sentences, but it’s also about the process of thinking and creating ideas.

Copywriting is a skill that every copywriter should have. It’s not just about writing words, but it’s also about the process of thinking and creating ideas.

It’s not a new idea that some people believe that AI can replace human writers. It is a very recent idea, but it has been around for a long time.

Copywriters have to be creative, intuitive, and skilled at generating content ideas. They should be able to come up with content ideas for any topic and generate them on the fly when needed.

In order to write convincing and relevant content, copywriters need to understand the audience’s needs and wants. They need to know what their clients want from them and how they can provide it. Also, they should be able to identify the best way to achieve this.

The post How Can You Find an Affordable Copywriting Service appeared first on Pro-Copy Hackers.

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks?

Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Let me introduce you to how it works and how it could transform your marketing strategy.

What Is AI Copywriting and How Does It Work?

AI copywriting is essentially computer-generated writing created using natural language processing tools.

First, you decide what you want to write about and the type of content you need. This could be anything from a blog post to a short ad. Then, you set certain parameters for the AI tool to follow. For example, maybe you decide you want a social media post advertising a new yoga class.

Once the machine receives the instructions, it generates content based on these parameters by analyzing similar preexisting content from around the web and processing it into something new and plagiarism-free.

How are companies using AI copywriting? I’ll give you an example.

JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. They asked human copywriters to perform a similar task, and then they compared the results.

The findings? While the “human” copy generated 25 home equity applications, the AI copy generated 47. With the help of AI, JPMorgan Chase generated more potential customers than before. Impressive, right?

Why Should You Use an AI Copywriting Tool?

There are a few reasons why marketers and copywriters might check out AI copywriting tools.

First, AI copywriting saves you time. These tools can analyze data much quicker than humans can, so they can instantly generate full articles. They work 24/7, too, so you can literally craft content in your sleep!

Also, just think about how convenient AI copywriting is. If you need bulk content, such as product descriptions, AI copywriting handles these jobs for you, so you’re free to focus on more demanding marketing tasks like lead generation and KPI tracking.

Finally, AI copywriting tools can save you from the dreaded “writer’s block” that every writer experiences at some point. Whether you need help brainstorming ideas or generating some content, an AI tool can help you get going again.

If you’re a busy content creator with multiple deadlines or dreams of scaling your content production, it’s worth exploring how AI copywriting may help you.

AI Copywriting Limitations

Like any digital marketing tool, AI copywriting has its limitations.

First, although AI tech is impressive, AI copywriting tools don’t write anything truly original. Remember, we’re talking about a machine. They’re “fed” articles and content written by human copywriters and essentially mix them up to create something new.

AI tools produce great copy, but just because it’s “new” copy doesn’t mean it’s original.

What’s more, AI tools can’t replicate human emotion. Why is this a drawback? Well, emotion matters in marketing. In fact, when it comes to consumer buying behavior, feelings are more influential than any other variable, so you should try to invoke emotion through your content.

In short, while it’s great for bulk projects, you might not find AI copywriting helpful for crafting those more emotive posts that need a personal touch and true creative thought.

Finally, the AI tools we have right now aren’t great at picking up “awkward” phrasing. Although the writing (usually) makes grammatical sense, you’ll still need to proofread the copy to identify any incorrect phrases and awkward wording.

The takeaway? AI copywriting tools can support your marketing efforts, sure, but they’re not a complete substitute for human content creation. Just think of them as another highly useful tool in your toolbox.

5 AI Copywriting Tools for Content Creation

Ready to try out some AI copywriting tools? There are plenty out there, but here are the five I suggest you try first.

1. CopyAI

Got writer’s block? CopyAI is here to help. From brainstorming topics to crafting social media posts, CopyAI can help you go from stuck to inspired within minutes.

How does it work? It’s a simple enough concept. CopyAI uses a highly advanced machine language model, GPT-3, to produce authentic, human-like copy almost instantly. You just select a copy type, provide some words, phrases, and descriptions to base content around, and watch CopyAI do the rest.

Key Features

One thing that’s great about CopyAI is how simple it is to get going. You only need to provide a few words to generate copy including Instagram captions, product descriptions, and even product value propositions in seconds.

What makes CopyAI stand out, though, is its suite of idea generation tools. Whether you need a viral post idea or you’re just stuck on what to write about next, CopyAI gets you moving again.

Pricing

You can choose from two packages. The “Solo” package costs $420 a year (billed monthly at $35) or $49 for rolling monthly subscriptions, and it gives you access to all CopyAI tools, unlimited runs, and around-the-clock support.

The “Multiple Seats” package is better for larger businesses because it includes collaboration tools to support multiple teams. Prices are on request.

Not sure if CopyAI is right for you? You can try it free for seven days.

2. Wordtune

Do you have trouble saying exactly what you mean? Wordtune can help you get the words right. This AI copywriting companion works alongside you in real-time, helping you rephrase and reword your content without sacrificing flow, tone, or meaning.

Since it’s not a fully-fledged article generator like CopyAI, it’s best for marketers who want to write copy and need help shaping it. It could save you time spent agonizing over word choice and sentence structure while giving you the creative freedom to write your content.

Key Features

Designed with the discerning content writer in mind, Wordtune can assist with everything from sentence length to full-length article rewrites. This could be great for marketers looking to repurpose content across different platforms who want help condensing and rewording their copy.

Once you add the Chrome extension, you can instantly use it across popular websites such as Twitter, Grammarly, and LinkedIn, making it one of the most efficient AI copywriting and grammar-assistance tools out there.

Pricing

If you just want help rewording a sentence or two, there’s a free plan.

However, if you want access to features like sentence length controllers, tone controllers, and word searches, sign up for Premium. You can either pay $24.99 a month or save money and pay $119 for the year. You’ll get access to all features other than team billing.

Do you have a larger business or multiple teams working together? Check out the Premium for Teams tier. The prices vary depending on the scope of the services you require.

3. Copysmith

Need help scaling your marketing and driving growth through copy? Check out Copysmith.

Whether you’re a freelancer or you’re managing an in-house marketing team, Copysmith gives you the tools you need to actually accelerate your growth through tailored marketing, not just create great copy.

Key Features

Copysmith boasts a really impressive range of tools for busy marketing teams and copywriters.

For example, if you run an online store, Copysmith can generate a whole FAQ section for you plus unlimited product descriptions. Need taglines to boost your brand profile? Copysmith can turn your brand vision into engaging, memorable ad copy, and you can store all your client copy in one place.

Pricing

First, we’ve got the Starter package. For an annual subscription, it’s $192 which works out at $16 per month. However, you can instead opt for a monthly subscription, which is $19 per month. For your money, you’ll get 20 plagiarism checks per month, Google Ad integrations and Chrome extensions so you can access copywriting support within your browser.

Next, there’s the Professional tier, which costs $600 per year (working out at $50 per month) or $59 for a monthly subscription. You’ll get everything in the Starter package, plus extra plagiarism checks and 100 generated blog posts to get your creative juices flowing.

Finally, there’s the Enterprise package, which comes in at $5,088 annually or $499 if you pay monthly instead. It comes with unlimited plagiarism checks and blog ideas, plus a suite of integrations including Shopify, so you’ll never be stuck for a product description again!

4. Wordsmith

Do you rely heavily on data for your day-to-day decision-making? If so, check out Wordsmith. This platform generates natural-sounding content based on analyzing large data sets, so you can use it for everything from journalism to financial reporting.

Key Features

Like Copysmith, Wordsmith is all about scale. All you need to do is create one template, set up a few variables, and Wordsmith will generate multiple alternative scripts. For example, you can write chatbot scripts for responding to various complex customer requests or write a video game script.

Wordsmith is also great for presenting financial data in understandable English to help you with your financial reporting and tracking needs: The AP uses it to publish more than 3,000 financial reports every quarter!

Pricing

The pricing structure isn’t public, so you’ll need to request a free demo and tell Wordsmith a little more about your business and content needs to get a quote.

5. Writesonic

Looking for an AI tool you can scale as your business grows? Writesonic might be for you.

“Trained” on successful copy from popular brands, Writesonic can help you generate everything from landing pages to Facebook ads, and it’s designed to maximize your chances of ranking well on search engines. Simply select a template and supply a few lines of description, and Writesonic will provide multiple copy samples for you to choose from.

Key Features

Writesonic is great for marketers who want to automate their more mundane writing tasks like welcome emails and SEO meta descriptions. The billing structure is really flexible, too, so you can scale your package to suit your evolving business needs.

However, one of the standout features is the landing page generator. By supplying just a few key details, you can instantly generate an optimized, engaging landing page. Check out an example of a landing page for Monday.com.

Pricing

There are three pricing tiers.

• Starter: It’s $29 per month (or $25 per month if you pay for an annual subscription) to get 75 credits and access to basic features like SEO tags and the content rephraser.
• Professional: You can pay $99 for monthly rolling subscriptions, but it’s cheaper to buy an annual subscription and pay $89 per month. However, you’re capped at 150 credits per month for features such as blog outlines.
• Business: Coming in at $449 per month for annual subscriptions or $499 for a single month, you get everything in the Professional package plus 1200 credits for advanced features like full article writing.

Writesonic offers 10 free credits so you can check out the functionality before committing to a paid package. You can also pay-as-you-go rather than buy a monthly subscription if your content needs vary from month to month.

Conclusion

Whether you’re a digital marketer or a busy copywriter, AI copywriting tools can help you scale your content creation and achieve your business goals. They’re easy to learn and fun to use, and best of all, they produce natural, engaging copy to support your content needs.

Since every AI copywriting tool is slightly different, it’s best to check out a free trial or two before you commit to a purchase. This way, you’ll get a sense of how the tools work and which one best supports your business strategy.

The post 5 AI Copywriting Tools to Make Writing Content Easier appeared first on Pro-Copy Hackers.

Writing copy is one of the routine tasks that digital marketers do on a regular basis. From creating text and display ad copy to writing blog posts as part of a content marketing campaign, marketers use persuasive writing in a variety of formats to drive conversions and ensure the success of their campaigns. Copywriting is also used in email marketing and when crafting compelling posts for social media.

Unless you’re a professional copywriter, writing copy may also be one of your biggest challenges in marketing. Thankfully, there are a variety of copywriting tools available that can help you find inspiration for your ad copy, support your creative writing process, and validate the advertising copy you create.

To help you get started, we’ve put together this list of the nine best copywriting tools that we use to support the writing process and produce high-quality ad copy that drives conversions.

10 Best Copywriting Tools You’ll Love

Facebook Ads Library

Overview: Facebook Ads Library is an online repository of advertisements that have run live on the Facebook social media platform.

Key Features: Gathering inspiration and competitive insights is an important part of the copywriting process. Marketers can search the Facebook Ads Library for advertisements by keyword or the name of the advertiser. This makes it easy to find historical advertising data on your competitors where you can study their messaging and see how they use copywriting to market a product similar to yours.

How to Get Started: Facebook Ads Library is available for free – just use the link above and start searching for inspiration or analyzing the competition.

SpyFu Competitor Analysis

Overview: SpyFu is a competitive analysis tool for digital marketers.

Key Features: Type any domain into the SpyFu search bar and you’ll be able to discover the top-performing content on their website and a full history of advertisements they’ve run on the Google search network. SpyFu makes it easy to study how other brands in your niche are using copywriting to create effective advertisements and web content.

How to Get Started: Marketers can access limited data using the free version of SpyFu. Paid subscriptions start at $33/month for an annual plan.

Sharethrough Headline Analyzer

Overview: Headlines are present everywhere in the world of digital marketing. There are headlines at the top of blog posts, headlines that link to blog posts, headlines at top of search and display advertisements, and even subject lines for emails. Regardless of use case, Sharethrough offers a free service that analyzes the strength of your headline and offers tips and advice for making improvements.

Key Features: Sharethrough offers one of the best free headline analyzer tools we’ve seen online. It’s quick and easy to use and offers clear directives for improvement. You’ll also be assigned a headline quality score by an algorithm that accounts for over 300 unique variables to determine how well your headline grabs attention and engages audiences.

How to Get Started: It’s free to use this headline analyzer – just visit the link above to get started.

SEMrush Display Advertising Analytics

Overview: SEMrush is an industry leader in search engine marketing software tools. As part of their Advertising Toolkit, marketers can access in-depth display advertising analytics for any brand or competitor of their choice.

Key Features: Marketers can enter any URL to access the audience targeting data by demographics and interests,  as well as images of historical text and display ads.

How to Get Started: SEMrush offers a free trial for new users with limited access to tools and data. Paid subscriptions start at $99.95/month.

Grammarly Premium

Overview: Grammarly Premium is one of the best copywriting tools for digital marketers creating copy for advertising or blog posts.

Key Features: Grammarly Premium evaluates your content automatically for spelling and grammar, readability, conciseness, vocabulary, and even checks for plagiarism to help you avoid duplicate content issues. If you do your copywriting in the app itself, you can actually improve your writing skills as you receive real-time feedback on the quality of your work. Grammarly Premium has been criticized in the past for missing obvious mistakes, so make sure you still proofread your work in case something is missed.

How to Get Started: Use the basic Grammarly app for free, or purchase the upgraded Grammarly Premium subscription starting at $29.95/month.

Hemingway Editor

Overview: The Hemingway App is another copywriting tool that helps you evaluate and improve your writing in real-time.

Key Features: When you create copy in the Hemingway Editor, you’ll benefit from instant feedback on the quality, accessibility, conciseness, and readability of your work. The app automatically highlights errors using a color scheme that you’ll quickly learn, identifying opportunities for you to correct mistakes or improve your copy with a simpler and more concise sentence.

How to Get Started: Visit the link above to use the web-based Hemingway Editor for free, or buy the desktop version for a one-time cost of $19.99.

Answer The Public

Overview: Answer the Public is a copywriting tool that we use for blog posts and many other types of content marketing projects.

Key Features: Answer the Public is a web-based research tool that helps marketers discover the most frequently asked questions surrounding a specific keyword, product, or service. Simply enter a keyword of your choice into the search box and you’ll be treated to rich visual representations of the questions that searchers are typing in Google with your keyword. This makes it easy to design blog posts that address your customer’s real questions or create ad copy that addresses known pain points among your prospective customers.

How to Get Started: Visit the link above to start for free. You’ll get three free searches per day. You can also upgrade to Pro and pay $99/month for unlimited searches.

Rhymezone

Overview: RhymeZone is a database of rhyming words that copywriters can use to craft more memorable and impactful messages in their advertising copy.

Key Features: Marketers can type any word into the search bar and access a comprehensive list of rhyming words organized by the number of syllables. This can help marketers discover rhymes or identify attention-grabbing words to incorporate into their advertising copy.

How to Get Started: RhymeZone is a free service – just click the link above to get started.

Thesaurus

Overview: Thesaurus.com is a website that marketers can use to search for synonyms (different word, same meaning) or antonyms (words with the opposite meaning) of any word they choose.

Key Features: Word choice is extremely important in copywriting, both for communicating effectively and eliciting an emotional response from the target audience. There are two ways that digital marketers can use a thesaurus to help with this:

• Synonyms – Synonyms are different words with the same meaning. Marketers can search for synonyms to find the most vivid or stimulating version of a word that conveys the desired concept. This is a great way to improve your headlines and descriptions when creating advertising copy.
• Antonyms – Presenting a word alongside its opposite creates contrast, which grabs the attention of users and drives engagement.

How to Get Started: This copywriting tool is completely free – just visit the link above to get started.

Copywriting Examples

Overview: Copywriting Examples is a free repository of some of the world’s best copy and content, all in one place – the open library of inspiration even won #1 Product of the Month in Jan, 2022 on ProductHunt.

Key Features: Copywriting Examples collection includes hundreds of examples for Acquisition and Conversion focused copy. And they also have a strong collection of Brand, Creative, and Retention copywriting examples. On their inspiration page you can also filter your searches by copy type, style, and audience.

How to Get Started: Copywriting Examples is a free service – just click the link above to get started.

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