Cyber-attacks and cheating in universities – how hackers are impacting the dissertation process for students.

In recent years, there has been an increase in the number of cyber-attacks on universities. These attacks have often resulted in the theft of sensitive data, including student information and research. This has led to concerns about the safety of university systems and the impact of these attacks on students.

In particular, there have been a number of incidents where hackers have accessed university systems in order to obtain dissertation material. This has resulted in students having their work plagiarised or their grades altered. This has had a significant impact on the dissertation process, as students have had to redo their work or start from scratch.

There are a number of measures that universities can take to protect their systems from these attacks. However, it is also important for students to be aware of the risks and to take steps to protect their own work.

Cyber-attacks on universities are a serious problem that can have a significant impact on students. It is important for students to be aware of the risks and to take steps to protect their own work.

The psychological impact of cyber-attacks on students – how hackers are affecting the mental health of those working on their dissertations.

The psychological impact of cyber-attacks is a very real and serious issue. Students who are working on their dissertations are especially vulnerable to the negative effects of these attacks. Hackers target students because they know that they are under a lot of stress and are often working on sensitive projects. This can lead to a feeling of being constantly under attack, which can have a serious impact on a person’s mental health.

The financial impact of cyber-attacks on students – how hackers are costing students money in terms of lost data and increased costs for security measures.

Cyber-attacks can have a serious financial impact on students, both in terms of lost data and increased costs for security measures.

Hackers can target students in a number of ways, such as stealing their personal information, financial data, or academic work. This can lead to a loss of money for the student, as well as the potential for identity theft.

In addition, cyber-attacks can also lead to increased costs for security measures. For example, schools may need to invest in more secure systems and hire additional staff to monitor and protect against these threats. This can put a financial burden on students and their families.

Cyber-attacks can have a serious impact on students’ lives and their finances. It is important for students to be aware of the risks and take steps to protect themselves.

The legal implications of cyber-attacks on students – what the consequences are for students who fall victim to hackers.

There are a number of legal implications that can arise from cyber-attacks on students. If student data is breached in an attack, the university could be held liable for negligence. Additionally, students could be sued for defamation if they share false information about another student online. If a student is hacked and their personal information is used to commit identity theft, they could also face legal repercussions.

Cyber-attacks can have serious consequences for students. It is important for students to be aware of the legal implications of these attacks and to take steps to protect themselves from becoming a victim.

The ethical implications of cyber-attacks on students – how hackers are compromising the integrity of the dissertation process.

There is no doubt that cyber-attacks are becoming more and more sophisticated and widespread. And, as we’ve seen in recent news headlines, students are increasingly becoming targets. In fact, hackers are now targeting students in a very specific way: by compromising the integrity of the dissertation process.

This is a serious problem for several reasons. First and foremost, it undermines the academic process itself. When students’ dissertations are hacked and altered, it erodes the trust that is essential to the scholarly enterprise. Second, it puts students at a serious disadvantage. If their dissertations are compromised, they may not be able to complete their degree requirements or get the jobs they want. Finally, it raises ethical concerns.

There are a few things that students can do to protect themselves from becoming victims of dissertation hacking. First, they should be very careful about who they share their work with. Second, they should use strong passwords and security measures to protect their work. And third, they should be aware of the signs that their work has been hacked.

If you are a student, or if you know a student who is working on a dissertation, it is important to be aware of the risks of dissertation hacking. By taking some simple precautions, you can help to protect yourself and the academic process.

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Whether you’re a small-business owner, a medium-size business owner, an eBay seller, or simply trying to break into the copywriting industry, understanding the fundamentals of writing sales-oriented copy and put you on a path to success. At its core, copywriting is another device in a business’ marketing toolbox. Well-written copy can make or break an ad or marketing piece. With that in mind, copywriting can equate to either well-spent advertising investments or a waste of advertising dollars.

Many people misinterpret the uniqueness of effective copywriting. I can’t count the number of times I’ve heard freelance writers say they want to shift from article writing to copywriting as if it’s simply an extension of their existing abilities. Copywriting does come naturally to some people, but for most, it’s a foreign landscape they do not know how to navigate. Copywriting is about more than writing the hard sell sales letter that many short copywriting courses offer. In fact, I cringe when I see those over-the-top sales letters, which do little more than provide an ugly representation of copywriting, sales and marketing.

Well-crafted copywriting doesn’t need to beat a person over the head. It doesn’t have to drown in bold typeface and capitalization. The message should stand on its own without an overabundance of heavy-handed sales language and design embellishments. I associate many sales letters that are guilty of this technique with a writer who doesn’t truly understand the basic purpose of copywriting. However, successful copywriting can be achieved in 10 easy steps.

Consider Your Copy

Motivate your customer to buy with these 10 copywriting steps:1. Exploit your product’s benefits

2. Exploit your competition’s weaknesses

3. Know your audience

4. Communicate W.I.I.F.M. (What’s In It For Me?)

5. Focus on “you,” not “we”

6. Understand your medium

7. Avoid T.M.I. (Too Much Information)

8. Include a call to action

9. C.Y.A. (Cover Your Ass)

10. Proofread

1. Exploit your product’s benefits.
The first step of the copywriting outline is the foundation for your advertising campaigns. A benefit is the value of your product to a customer. In other words, a benefit is what the product can do for a customer or how the product can help a customer. You need to put into words the reasons your product is the best available and better than your competitors’ products based on the added value it provides to your customers. The key to success is for you to fully understand all the benefits of your product. Only then can you ensure that the audience knows them and can relate to them.

2. Exploit your competition’s weaknesses.
To write compelling copy, it is essential that you know what differentiates your product from the competition. Once you know your competitors’ weaknesses, you must make sure your audience knows them and understands why buying your competitors’ products would be a terrible mistake. Get started by thoroughly researching your competition and understanding what they offer in terms of products and services. Next, list the elements of their offerings that are inferior to your own. Feel free to tear the competition apart but be realistic in your comparisons. You want to be able to support your claims if you are challenged.

3. Know your audience.
Every person in the world is not going to see every ad in the world. Each ad has a specific audience that will see it, and it’s the marketer’s job to find the best placement to ensure the target audience will see it. For example, an ad for skateboards placed in a local senior citizen housing association newsletter is not likely to generate a lot of sales. In fact, it would be a waste of advertising dollars. The target audience for skateboards is teenagers or young adults. The vast majority of senior citizens do not use skateboards, and it is not a product category in which they typically purchase gifts. Before you buy ad space, make sure you’re spending your money in the right place to get the biggest bang for your buck in terms of exposure and building awareness of your product or service.

First, take the time to research your customers thoroughly. In most businesses, 20 percent of customers are responsible for 80 percent of sales (this is called the 80/20 rule in case you’re curious about the official marketing terminology for this phenomenon). That 20 percent represents your best customer, and your job is to determine who that 20 percent is. Evaluate your customers and put together a demographic profile of your most valuable customer, so you can advertise in the best places to find similar people who are likely prospects. If you’re a small business owner, you probably don’t have a budget set aside to conduct a thorough research study and analysis of your customer base, so you’ll have to improvise by using your own communication skills and visual investigation. Remember, you’re trying to develop a basic profile of your target customer, not a CIA profile of each individual who buys your product. Do your best with the information you have.

There are many attributes you can use to develop a demographic profile of your customers. Following is a list of examples of traits to help you start your own demographic profiling initiative:

• Gender
• Age
• Ethnicity
• Family Status
• Income
• Occupation
• Interests

4. Communicate W.I.I.F.M. (What’s In It For Me?)
There are a variety of reasons to create an advertisement or marketing piece. Before you write copy for your promotional piece, you need to understand your goals for that piece. What do you want to get in return? The copy you use in each ad or marketing piece will vary based on your goals for that promotion. While this book does not focus on the development of marketing plans and strategies, I will offer some examples of different objectives for ads or marketing pieces that, in turn, will affect the copy you use:

• Communicate a special offer
• Share information and raise awareness
• Generate leads

Your customers need to understand how your product or service is going to help them by making their lives easier, making them feel better, helping them save money, helping them save time, etc. In this step of the copywriting outline, you’ll build on the work you’ve done so far by taking your product’s features, benefits, and differentiators and specifically describing how they directly affect your target audience members’ lives in positive ways. Remember the first tenet of copywriting–your product or service is far less important than its ability to fulfill your customers’ needs.

Answer your target audience’s question “What’s in it for me?” Remember, you’re paying for your ad space and possibly graphic design too. Don’t waste your money by placing an ad with ineffective copy that does not clearly tell your customers what they’ll get by buying your product or service. Large companies with big advertising and marketing budgets can test snappy, cliché headlines and copy in an attempt to find the best way to catch their target audience’s attention, but small and medium-size business owners typically have limited budgets. For smaller businesses that only have one chance to communicate their message, copy must be written so the message, including benefits and differentiators, is heard and understood by the target audience. There is no room in a small business owner’s advertising budget to risk not getting that specific message across to the right people every time.

5. Focus on “you,” not “we.”
It is essential that you are aware of how you’re addressing your customers in your copy. To do this, you need to understand pronoun usage. Think back to your school days. Remember your English teacher explaining first person, second person, and third person? As a refresher, first person (I, me, my, mine, we, us, our, ours) is the person speaking and second person (you, your, yours) is the person to whom one is speaking. It’s essential that you write copy that speaks to your target audience and not at them–and not about you. Therefore, the majority of your copy in any ad or marketing piece should be written in the second person. For example, do you prefer copy that says, “Through our first-rate sales department, we can deliver cars within 24 hours” or “You can drive your new car tomorrow”? While the first copy example focuses on the business, the second example focuses on customers and speaks directly to them. It’s more personal, and thus, more effective.

Remember, writing in the second person helps your audience quickly connect the points in your copy to their own lives and allows them to personalize the advertisement or marketing piece. This is how the ad is connected to an individual customer’s own life. By writing your copy so it focuses on the customer rather than yourself, the customer can personalize the ad and product you’re selling and act accordingly.

6. Understand your medium.
As you write your copy, be aware that each different medium where an ad is placed requires a different tone or style. Depending on where you’re placing your ad, the copy you use changes based on the audience who will see the ad. Are you placing your ad in a local newspaper or on a billboard? Are you placing your ad in a woman’s magazine or in a news magazine? Different media require different copy to most effectively persuade a particular audience to act. Furthermore, different types of marketing pieces require different types of copy. Remember, there are many ways to use copy to promote your business other than traditional advertisements. Use every possible and appropriate opportunity to communicate your marketing messages to your customers.

7. Avoid T.M.I. (Too Much Information)
Never risk losing the attention of your audience by providing too much detail in your copy. Effective copywriting tells your audience what they need to know to act and make a purchase or how to contact you for more information. Extraneous details clutter the minds of your audience, which increases the possibility of them forgetting the most important aspects of your advertisement or marketing program. Unless you’re advertising a prescription drug, highly technical equipment, or an exceedingly regulated or complicated product, the best rule to follow is K.I.S.S. (Keep It Simple, Stupid). You’re spending a substantial amount of your advertising budget on placing each ad. With each ad, you only receive a small amount of space to get your message across to your audience. Wisely use that pricey real estate to ensure you get the highest return on your investment.

8. Include a call to action.
The goal of any ad or marketing piece is to elicit some kind of response from the audience who sees it. A call to action is the element of copy that tells an audience how you want them to respond to your advertisement or marketing piece. Typically, the call to action creates a sense of urgency around a message and provides instructions on what to do next. For example, a call to action might tell the audience to call the advertiser or visit their store or website.

Including a call to action is by far the most important aspect of effective copywriting. It is essential that you make it easy for your audience to act on your ad or marketing message. You already persuaded them to want your product by following Step 1 through Step 7 of the copywriting outline and by writing influential copy. Now you must make sure your audience can respond easily to your ad and buy your product by compelling them to act.

To start, make sure the sentence structure of your copywriting is in an active rather than passive voice. The reason for this is simple. Copy that you write in the active voice is by definition action-oriented, while copy that you write in the passive voice talks about the action in a remote manner. To further explain, when you write a sentence in the active voice, the subject of the sentence performs the action of the verb in the sentence. On the other hand, if you write a sentence in the passive voice, the subject of the sentence receives the action from the verb of the sentence.

The second step in creating an effective call to action in your copy is developing a sense of urgency. Your goal in advertising is to create awareness of your product or service and, ultimately, boost sales. When do you want to do that? Do you want your customers to act tomorrow, next month, or next year? If you’re spending money on advertising now, you most likely want your customers to act now. If that’s the case, your copy needs to tell them to get off the couch and get into your store now. There are many words and phrases you can add to your copy to create a sense of urgency.

9. C.Y.A. (Cover Your Ass)
While large companies have legal departments that review copy to ensure it does not expose the company to potential problems, smaller companies don’t usually have the budget to seek the opinion of an attorney for each ad they run or marketing piece they print. However, that doesn’t mean small business owners have any less responsibility for producing ads and marketing pieces that are honest and not considered deceptive. Most small business owners are sole proprietors meaning if they lose a lawsuit, not only can their business assets be used to satisfy a plaintiff’s claim, but their personal assets can be targeted as well. When you’re writing copy, consider if claims that you can’t prove in your copy (or can’t provide appropriate disclaimers for) are worth it once you weigh the risk vs. the potential reward.

Aside from opening yourself up to possible litigation, exaggerating or falsifying claims about your product or your competition is unethical and a bad business practice. If you’re caught in a lie (no matter how small), word will spread quickly, and your reputation could be irreparably damaged. Again, weigh the risk vs. the potential reward before you advertise using claims you can’t prove.

Be careful of using words superlatives such as the examples in the following list:

• Free
• Guaranteed
• Best, lowest, fastest, etc.
• Or your money back
• Risk-free
• No risk
• No purchase necessary
• No cost
• No obligation
• No investment
• 100 percent
• Promise
• No questions asked

10. Proofread.
It is critical that you accurately proofread your copy. One of the quickest ways to lose credibility in advertising is to allow grammatical or spelling errors to appear in your advertisement or marketing pieces. Customers translate carelessness in ads into carelessness in products and service. They ask themselves, “If this company doesn’t care enough to produce an ad without errors, how likely are they to care about taking care of me?” Professional businesses produce professional quality ads and ad copy, and that means their copy has been proofread again and again and is error free.

It Really Is That Simple

Copywriting is truly easy. If you do your research and prep work, your copy will shine. Don’t be afraid to take calculated risks and learn from your mistakes, but don’t waste your limited advertising budget. By doing the legwork first and thoroughly completing your copywriting outline, you’ll have a working document you can use as a tool to produce all your copywriting projects now and in the future. Spend some time up-front to develop a first rate copywriting outline, and you’ll reap the rewards later with a boost in sales and profits and a higher return in your advertising investments. Now kick some ass.

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Copywriting is so much more than writing well—it’s more about writing strategically. Any successful marketing or advertising strategy must include thoughtful copywriting. It’s what captures the attention of your audience, makes them remember your brand and eventually convinces them to give your business a chance. Copy also helps your audience better understand who you are as a business, including your history, mission, goals and beliefs. Most importantly, it shares how your business can help your readers.

In business writing, it’s important to plan out how to make your writing more direct and effective. If you’re one of the many people in business for whom writing has never been a major concern, you probably know that a lack of writing skills is a greater and greater handicap with every passing year. That’s why it’s smart to ask for help from writing experts.

Why Is Copywriting Important for Marketing?

If done well, copywriting will increase brand awareness and customer loyalty. It helps potential customers slide their way through the sales funnel and into your shopping car (or equivalent depending on your business). Well-written copy will not only increase traffic to your website, it’ll convert potential customers into leads and finally into actual customers.

Incorporating Copywriting in Your Marketing Strategy

• Think about your audience – What are their needs and desires? How is your service or product going to help them? The best copywriters put themselves into the perspective of their audience. What would catch their attention? What kind of copy would they find impactful, inspirational or even funny?
• Tell a story – Even the shortest copy needs to tell a story. Humans are captivated by a good tale, no matter how long or short it is. Especially with today’s savvy consumers, you need to use your copy to connect your audience to your service or product, and nothing connects people like a fascinating story.
• Don’t forget the basics – While copywriting is the vehicle that drives your marketing strategy to its desired destination, you need to make sure you have a full gas tank. Grammar, spelling and style do matter! Even the most inspirational copy will look sloppy and reflect poorly on your marketing campaign if it isn’t proofread. You can also contact pro essay writer for help.

6 Copywriters share their insights and advice

Copywriting is obviously extremely important to business’s success. But how does one become a master wordsmith? We asked 18 copywriting gurus to share their tips. These are their answers.

1. Inject Humor Into Your Writing

Think back about what YouTube videos you’ve liked the most recently. The chances are that at least one of them was a mixture of both information that made you feel like you learned something, and entertainment: the information was laid out in a catchy way and exciting to watch.

That’s precisely how we’re writing our copy for all our email and social media marketing campaigns: telling a relatable story that happened to your team this week or one of your clients, sharing interesting insight, and so on, all filled with a good dose of humor. What happened once we’ve started to use this approach is that our customers look forward to our emails and posts every week, although we add a sales-related call to action in each one of them.

2. Start with “Casual Research”

Last year I started doing more long form and comprehensive articles. My tip is to do, what I call casual research, but start early. For instance in industry guides like this 6.000+ words one on ecommerce email marketing.

I started research months even before writing, every time I “ran into” something I saved it in a google doc. So…

• Save interesting blogs and sites around the topic/subtopics.
• Find and list competing articles.
• Whenever you see something interesting you could use, even if totally unrelated, save it.

This will allow you to go much deeper into a topic, make it more interesting, and it will be way more original than any other. Additionally you know who to mail to have a look during promotion phase. It also works very well if you aren’t expert in the subtopic, for instance I knew a lot about ecommerce, but not that much on email for restaurants, so keep an eye out – and you will end up with some gems.

Of course, there will be a lot of additional ideas “you can’t use”, but these will serve perfect for later updates and other pieces.

3. Understand Your Audience

The thing that elevates good copy into great copy is a deep understanding of your audience. If you’re trying to convert your audience into product users make use of your audience research.

Who are they? What are their main problems? How can your product fix those problems? The more specific, the better. Too often copywriters get fixated on selling their product by listing the specifics; instead they should take a step back and ask themselves “what does my audience actually want to know?”

Most of the time the answer is “how this product can help me” and not “what this product can do”.

4. Repurpose Existing Content

One of my biggest copywriting tips is to create content that is relevant and topical to catch the immediate surge of traffic and interest. The crucial thing that we’re trying to do more of in 2020 is that when the surge of interest in that subject passes, not to give up on the content, but look at how we can repurpose it for a different audience.

For example, while working for a company in the Nordics, there was a lot of interest at the end of 2018 when Amazon announced their plans to move AWS into Sweden. We published an article about that, which attracted a spike in traffic that had peaked by Q1 of 2019. Instead of abandoning the article, we re-wrote and re-formatted it as a step-by-step guide for Amazon sellers now looking to get established in the Nordics. 

Be current and be topical by all means, but remember to be adaptive too!

5. Start with a Conclusion, Prove it with a Story

All my favorite tips are about neuro copywriting, its headline and intro strategies in particular. And though most copywriters have mastered the secrets of headline creation (use numbers and beneficial adjectives, appeal to FOMO, etc.), the introduction is what can sink all writing endeavors with a single strike.

We know it needs to be short (no more than eight sentences), include a hook, and keep people reading. For a long time, my favorite formula for writing intros was APP method by Brian Dean:

• A — agree (start with concept readers will agree with, to show you understand their problem),
• P — promise (give a peek to a better world),
• P — preview (tell what you have for them).

This year, I’m going to test his other method: PPB, where P is for a preview (what you have for readers), the second P is for a proof (why they need this), and B is for a bridge (a call to action, inviting to keep on reading and learn more).

As a big fan of storytelling, I would recommend this trick to create a correlation between your product/service and events that benefit it, and stir readers into a desired action through their perception of this correlation. In plain English, your content piece follows this scheme:

• Conclusion (a message) –> Story –> What is it all about? (facts)

You start your writing with a conclusion. In a preview, you already share the message you want to communicate. After that, you share a story (a proof that your message is right); and finally, you answer WIIFM (what’s in it for me?) in your content, turning it into a story with facts.

6. Read Your Content Out Loud

This is old but definitely still gold. After completing your text or an important part, read it out aloud. It may sound silly but this helped me a lot in the past.

You’ll get a better connection to your writing and find out how your words really sound. On top of that, it helps to spot grammar and style mistakes that Grammarly might have missed.

It’s definitely not a new technique but for me, it works like a charm (although you shouldn’t apply this method when working in a Starbucks).

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