Copywriting is the writing of texts, most often for advertising purposes. There are several types of copywriting, each with its own characteristics. The texts created by copywriters are designed to solve specific problems. Most often it is about making money, selling products or services.
It is important to understand what varieties of copywriting exist in order to successfully develop in this profession. There are two main areas of focus:
The first category is the copywriting exchange with and without tender (you can get the job immediately, without waiting for the customer’s approval). Payment is made for each thousand characters with or without problems. Cheap copywriting also includes rewriting, when the text is rewritten in their own words from a ready-made source. In such a case, the important thing is that the words are unique.
In expensive copywriting, the performer is not paid for thousands of characters, but for a specific project. This category also includes commercial articles, the payment for which is higher than for ordinary ones.
Let’s list the main areas of copywriting.
Many copywriters write texts for landing pages, their main task is to convert readers into buyers – a big responsibility. They encourage people to take certain actions. The price of such work can go up to $1,000. Writing texts for landing pages are rarely trusted to beginners, you must first try his hand in other more simple areas of copywriting.
Texts for websites are ordered most often. They can be for “for the main” or a page with a specific product. Extremely in demand texts “about the company”, telling about a particular organization, its activities and benefits.
Such articles solve two problems at the same time: they help to attract users from search engines (we are talking about SEO-copywriting, LSI) and move them to the next stage of interaction. It’s also possible to have them click through to other pages.
Texts for Email distribution are in demand, they are ordered by various companies, online shops. For many copywriters, they become the main specialization. Such articles are ordered to be constantly in touch with the audience and to maintain its loyalty. This is achieved by sending useful content to the email of each of the subscribers. This is a great way to “warm up” your audience. Email marketing is different from spam in that it is only done with the consent of the subscribers. Useful content to build trust with the audience should be released regularly, this is what copywriters are used for.
This includes scripts for various commercials plus sales scripts. These texts are relatively easy to write and the result of the work done can be seen in real time. The copywriter also has the opportunity to independently test the performance of different modules, communicating directly with the target audience.
The biggest demand is for telephone sales scripts. This is the word-for-word replicas with intonations and explanations.
Sales scripts prescribe only the vector of the conversation as well as the arguments for handling possible objections.
The main purpose of creating promotional texts is to get a response from the target audience. They are created to be placed on the internet and on pages of printed materials. Promotional texts must be enticing, encourage the acquisition of goods and services, they often contain STP. If the work is of high quality, the payment for its performance pays off quickly. Customers, seeing the result, again turn to the services of a copywriter, often raising the price.
Another popular area of copywriting – texts ads and product cards. It is these orders prevail on the copywriting exchanges. Similar texts are posted on internet message boards. Descriptions for product cards in most cases are ordered by online shops and marketplaces: Amazon, Vayltberris, Ebay. Such texts must contain the characteristics of specific products. Often they are filled with keywords. Most often, texts for product cards are small in volume, but quite informative, supplemented by pictures, stimulating the purchase.
Copywriting can bring a good income if you are not lazy, study in detail the topics in which you have to write, carefully follow the requirements of the terms of reference provided by the customer.
